01 Blog topic
Marketing
Posts on marketing digital products and measuring what works. 28 posts, newest first.
Newest first
Generative Engine Optimisation: How to Get Cited by AI Search
How AI Overviews, Copilot and ChatGPT search pick sources, what helps a page get cited, what is hype, and a simple plan to measure AI citations.
Marketing Automation Examples: 10 Workflows That Bring Leads
Ten marketing automation examples with what each needs, a HubSpot, Zoho, Brevo and Mailchimp comparison, the metrics to watch and the common mistakes.
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Content Marketing 101: Attract, Engage and Convert
Content marketing 101: what it is, the attract-engage-convert funnel, choosing content pillars from buyer questions, formats, distribution and measurement.
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Content That Converts: How to Turn Readers Into Leads
How to create content that converts: know your audience, set a goal per piece, answer first, add a clear call to action, then promote and measure.
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How to Turn Social Media Engagement Into Revenue
How to turn social media engagement into revenue: content with a next step, targeted ads, social selling, social commerce and tracking to sales.
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Lead Nurturing Emails: A Simple Sequence for B2B Leads
Lead nurturing emails: a simple five-email sequence for B2B leads, plus how to segment, write, automate and test emails that move leads to a call.
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Data-Driven Targeted Marketing: Using First-Party Data
Data-driven targeted marketing with first-party data: what to collect, how to segment and personalise, which metrics to track, and how to start small.
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Content Marketing Secrets: Storytelling for B2B Brands
Storytelling in content marketing: why stories work, the five elements of a compelling story, practical tips, B2B examples and how to measure results.
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Digital Marketing KPIs: What to Track and How to Measure It
Digital marketing KPIs by funnel stage, each with its formula, where to read it in GA4, Search Console or your CRM, and how often to review it.
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SEO Powerhouse: How to Optimise Website Content to Rank
SEO content optimisation: match search intent, research keywords, write in-depth content, tune titles and metas, link internally and fix technical SEO.
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Google Ads for IT Services: A Practical Guide for B2B Firms
A practical guide to Google Ads for IT services firms: campaign setup, high-intent keywords, negative keywords, landing pages, tracking and targeting.
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Omnichannel Marketing for D2C Brands: Site, App and Store
Omnichannel marketing for D2C brands: joining site, app, marketplaces and stores into one experience, with journey maps, data and personalisation.
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SEO Strategies to Increase Organic Traffic
SEO strategies to increase organic traffic: keyword research, content for search intent, on-page and technical SEO, links, structured data and measurement.
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Best Social Media Platforms for B2B and Tech Companies
The best social media platforms for B2B and tech companies, and platform-specific tactics for LinkedIn, YouTube, X, Instagram and Facebook.
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Marketing for IT Companies: What Works Now
Marketing for IT companies that works now: proof-led content, personalisation, data, communities, careful paid campaigns and the tools behind them.
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Influencer marketing for tech brands: how to partner
How tech and B2B brands find, vet, brief, pay and track creators and subject experts, with disclosure basics and a launch plan for a new product.
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Paid Advertising Strategies for B2B and IT Services Firms
Paid advertising strategies for B2B and IT services firms: audience, keywords, ad copy, landing pages, bidding, testing and the tools to run them.
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Brand Awareness for Tech Startups: What Actually Works
Brand awareness for tech startups: why it matters, the strategies that work, the tools to use, the common challenges, and how to measure progress.
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Content Marketing for Tech Companies: A B2B Playbook
Content marketing for tech companies: why it brings B2B leads, how to plan voice, topics, formats and SEO, the common challenges, and how to measure it.
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How to Build Customer Loyalty: From First Sale to Advocacy
How to build customer loyalty, from first sale to advocacy: onboarding, delight, staying in touch, loyalty programmes, community and loyalty in your app.
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Customer Retention Metrics: What to Track and How
Customer retention metrics to track and how to calculate them: retention rate, churn, repeat purchase rate, CLTV, NPS and app day-7 retention.
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Customer Success Stories: How to Write Them, With Examples
How to write customer success stories buyers trust: the five-part structure, interview questions, client sign-off, formats, and worked examples.
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Conversion-Focused Websites: 10 Elements That Win Leads
What makes a conversion-focused website: 10 elements, from a clear headline and CTA to social proof, speed, mobile design, testing and analytics.
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Core Web Vitals: Speed Up Your Website for SEO
Core Web Vitals explained: LCP, INP and CLS, how to measure them, and the speed and SEO fixes that improve them, from images to JavaScript.
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Website Analytics for Data-Driven Decisions: A Guide
Website analytics for data-driven decisions: the metrics to track, setting goals and key events, reading user behaviour, testing, and the tools to use.
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LinkedIn Personal Branding for Founders: A Practical Guide
LinkedIn personal branding for founders: build a clear profile, post what only you can say, engage, use automation tools with care and measure it.
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Hotjar insights: how to use Hotjar to improve your site
How to use Hotjar heatmaps, recordings and surveys: set-up, the first five things to check, a fix list, and plain answers on speed, SEO and privacy.
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The Role of a Digital Marketing Agency in Business Growth
The role of a digital marketing agency in business growth: what it does, from content and social to analytics and email, and what a month should include.
