Websites and apps, from a company founded in Bengaluru.
01 Performance and growth marketing
A performance marketing agency measured in leads and sign-ups, not clicks
Tailwebs is a performance marketing agency for digital products: we run paid search and social ads, app install campaigns, landing pages and conversion fixes, all tracked to leads, sign-ups or purchases. Because the same team builds websites and apps, we can change the page or the product, not just the ad. Ad spend is billed at cost.
02 The experimentation loop
How do you improve results week to week?
We fix measurement first, then test one change at a time and move spend each week to what works. The page and the product are in scope, not just the ad.
Fix measurement
Conversion tracking for forms, calls, WhatsApp, bookings and sign-ups, before spend goes up.
For example A high-ticket service counts calls and form leads separately, so its cost per lead is real.
Hypothesise
One change to an ad, an audience, a landing page or a sign-up step, written down with the result we expect.
For example A consumer app bets that a shorter sign-up turns more installs into accounts.
Test
The change runs against what is live until the numbers are clear enough to call.
For example A small budget tests a UK or US market before a full launch there.
Double down or drop
What works gets more budget; what doesn't stops. Spend moves every week.
For example A message to users who signed up but never came back stays only if it brings them back.
Then back to step 2, with the next change
We run paid campaigns on Google Ads, Meta (Facebook and Instagram) and LinkedIn Ads, depending on where your buyers are.
Want to be found without paying per click? See digital marketing.
03 Channels
Performance marketing ads: which channel fits your goal?
We start with the result you pay for, a lead, an install, a sign-up or a sale, and pick the one or two channels that buy it most cheaply, then add more only when tracking shows room.
- 01/04
Search ads
- Good for
- People already looking for what you sell.
- Needs before launch
- A landing page that matches the search.
- What we watch
- Cost per lead, and the search terms that trigger the ads.
- 02/04
Social ads
- Good for
- Reaching a defined audience before they search, and retargeting visitors.
- Needs before launch
- Creative variants to test.
- What we watch
- Cost per result, and how often the same people see an ad.
- 03/04
App install campaigns
- Good for
- Consumer apps after launch.
- Needs before launch
- In-app event tracking, and a store listing that converts.
- What we watch
- Cost per install and day-7 retention, not installs alone.
Still building the app? See mobile app development.
- 04/04
B2B lead campaigns
- Good for
- High-ticket or long-cycle services.
- Needs before launch
- Feedback from your CRM or sales pipeline.
- What we watch
- Cost per qualified lead.
Filling a property launch? See real estate app development and lead funnels.
04 After the click
What we change after the click
Most of the cost per result is decided after the click, so the same team that builds websites and apps changes the page and the product.
We work this way on our own store, Tipsy Tale: the same team builds it and runs its marketing. Each fix is tested as one step of the loop. Bigger redesigns go through UI/UX design. Running a fashion or D2C store? See ecommerce app development.
- The landing page
- Matched to the ad's promise, with fewer form fields and a clearer price or next step.
- Speed on mobile
- A page that loads before the visitor gives up.
- Sign-up and onboarding
- The step where people drop off in an app's sign-up or first run.
- The store listing
- Screenshots and first lines that turn a store visit into an install.
- Re-engagement
- Messages for users who signed up but never came back.
05 Dashboard and attribution
What will you see each month, and how is a result credited?
A dashboard of the numbers that matter: cost per lead or install, return on ad spend, conversion rate by step, and pipeline or revenue where you share it. The sample below uses illustrative figures, not a client's.
- 01
Cost per lead or install
₹480Illustrative
Illustrative: ₹480 a lead overall, ₹420 on search and ₹610 on social.
- 02
Return on ad spend
3.2xIllustrative
Illustrative: ₹3.20 back for every ₹1 spent, on tracked sales.
- 03
Conversion rate by step
3.8%Illustrative
Illustrative: 3.8% of visitors become leads, and 35% of leads book a call.
- 04
Pipeline or revenue
₹18 lakhIllustrative
Illustrative: 24 deals worth ₹18 lakh came from the ads this quarter.
06 Time to impact
How long before campaigns pay off?
Campaigns need a learning period before results settle, and how long it lasts depends on budget, tracking and the offer. We agree the first review point with you before launch.
What slows it- Gaps in tracking
- A budget too small to learn from
- Long sales cycles
07 Pricing
Fee, spend and minimum
Ad spend is paid at cost, from your own ad accounts where possible. Our fee is separate, and either side can stop with 30 days’ notice.
- Fee
Management fee or retainer
What we charge to run, test and report on your campaigns.
- Minimum
Minimum ad budget and term
The smallest monthly spend and the shortest commitment that give the loop enough to learn from.
Agreed in scoping
- Monthly plan
Care and Growth
Maintenance, monitoring, small changes and an analytics review, with optional growth marketing.
₹50,000–2 lakha month
$600–2,500 a month
Ad spend and other third-party costs are billed at cost.
Every package and plan is on pricing.
08 FAQ
Questions about performance marketing.
How much do performance marketing services cost?
Ad spend is separate, billed at cost and paid from your own ad accounts where possible. Our fee is a monthly management fee or retainer, agreed in the proposal.
Is there a minimum ad budget?
We agree a minimum monthly spend with you when we scope the work, based on what the campaigns need to learn from. If your budget is too small for that, we will say so before you commit.
Who owns the ad accounts and data?
You do. Campaigns run in your own ad and analytics accounts where possible, and we work in them with your permission.
How long before campaigns show results?
Campaigns need a learning period before results settle. We agree the first review point with you before launch, and the report shows progress against it.
What should I look for in performance marketing companies?
Look for tracking fixed before any spend, ad accounts in your own name, a weekly log of what was tested and a report in leads or sign-ups rather than clicks.
What does a growth marketing agency do beyond running ads?
It works on the whole path from ad to retained user, including landing pages, sign-up and onboarding steps and re-engagement, which our team changes directly because it also builds the sites and apps.