01 Real estate

Real estate app development, websites and lead generation

Tailwebs does real estate app development for developers and brokers: project websites, lead funnels, sales CRMs and customer apps. We plan for RERA disclosure rules and Indian messaging rules from the start, and can run the campaigns that fill the funnel, as we do for Tipsy Tale, our own brand. Buyers get updates, payments and documents in one app.

Talk to us about your next project launchSee the RERA-ready template
A phone showing progress photos of a building under construction

02 Who we build for

Real estate apps we build for developers, brokers and property managers

Three kinds of real estate business, each with its own products. Find yours, then see what joins all three.

What changes for you

  • Leads that convert. Project pages and campaigns that capture budget, configuration and timeline.

  • Every lead followed up. Automated messages, call queues and reminders, in a CRM or lead app that routes enquiries, schedules site visits and tracks status.

  • Fewer buyer calls. A customer app with construction updates, payment schedules, receipts and documents.

  • Disclosures in every ad. The project’s registration details as fields in every page and ad template, worded as your legal team approves.

  • 01/03

    Developers

    Who it is for
    Marketing and sales heads at residential and commercial developers, from one tower to a city-wide pipeline.
    What we build
    Project microsites and landing pages; site-visit booking and follow-up; a sales CRM or lead app that tracks enquiries, visits and bookings; a buyer app with construction progress, demand letters, payments, receipts and handover documents.

    Built through mobile app development and custom software development.

  • 02/03

    Brokers and channel partners

    Who it is for
    Brokerages and the channel partners who bring buyers to a developer’s projects.
    What we build
    Listing sites with search, filters and a map; a partner portal with lead registration, duplicate checks and commission tracking, so two partners never claim the same buyer.
  • 03/03

    Property managers and co-living

    Who it is for
    Teams running rented homes, co-living buildings and managed offices after the sale.
    What we build
    Rent collection, maintenance requests and visitor entry, in one app for residents and one console for the team.

Across all three: campaigns that fill the funnel, through performance and growth marketing and digital marketing; an assistant on your website that answers project questions and books site visits, through AI chatbot development; and a dashboard joining ad spend, leads, visits and bookings, through dashboard development.

Outreach and calling, automated. First replies, follow-up messages and call queues run on their own, so your sales team spends its time on buyers who answer. A worked example, not a client result: if your team handles 300 enquiries a month and each manual follow-up takes 10 minutes, that is 50 hours of calling a month before anyone books a site visit. Automation sends the first replies and hands sales only the leads who respond. See AI automation.

03 One lead record

A real estate developer CRM that joins every lead source

Leads arrive from five or more channels and go cold when they sit in separate inboxes. So every source lands in one lead record, checked for duplicates, and the record carries the buyer from first enquiry to handover.

Illustrative
One lead recordChecked for duplicates as each lead arrives, with its source and every follow-up on it.
  • Property-portal lead feedsEnquiries from the portals you list on.
  • Google and Meta lead formsLeads from search and social campaigns.
  • Website and microsite formsEach project’s own pages.
  • WhatsAppChats with the sales number or the assistant.
  • Missed-call and IVR numbersThe numbers printed on hoardings and ads.
  • Channel-partner registrationsBuyers a partner registers, checked against existing leads.
From there
  • Site-visit bookingA slot the buyer picks, confirmed to them and to sales.
  • Follow-up remindersUntil someone calls back, and every call logged.
  • Booking and allotmentThe unit, the price and the payment plan on the record.
  • The buyer appConstruction progress, demand letters and documents.
  • Payment gateway and ERPPayments in, demand letters and receipts from your ERP.
  • The lead dashboardAd spend to leads, visits and bookings, by source.

We have shipped payment-gateway, enterprise-system and automation integrations. Each source is connected after we confirm what its API or export allows, and no source’s leads sit outside the record. We run the same pattern ourselves: TailGPT, our own AI agent, captures leads in chat and sends each to an email alert, a leads page, a CSV export or Google Sheets. Site-visit booking follows the booking portals we built for Raja Fashions and Sams.

Building the payment or home-loan side? See fintech app development.

04 The RERA-ready template

Will our pages and ads stay within RERA and messaging rules?

That’s the aim: every project page, ad creative and lead form is made from one template that already carries what the rules ask for.

  1. Project registration number

    What the template holds
    A required field, entered once per project and printed on the project page, every ad creative and the brochure.
    The rule behind it
    Your state’s RERA rules on where the registration number must appear. Check them on your state RERA portal.

  2. The state regulator’s website

    What the template holds
    The address of the state RERA website, printed beside the registration number.
    The rule behind it
    State RERA rules that ask for the regulator’s website beside the registration number.

  3. QR code

    What the template holds
    A QR code slot that switches on for projects in states that ask for one, sized for print and for screens.
    The rule behind it
    States that ask for a QR code on ads, such as Maharashtra. Check your state’s RERA portal, for example MahaRERA.

  4. Lead-form consent

    What the template holds
    A consent line on every lead form that says what the buyer’s details are used for, with the consent saved on the lead.
    The rule behind it
    India’s Digital Personal Data Protection Act 2023 and its Rules.

  5. SMS and message templates

    What the template holds
    Only templates registered in advance can be sent from the CRM, each with its sender ID filled in.
    The rule behind it
    TRAI’s rules on commercial messages, including registered templates and sender IDs.

  6. Claims in ads

    What the template holds
    Amenity, price and possession lines drawn from the approved project details, not retyped for each ad.
    The rule behind it
    The ASCI guidelines on advertising claims.

Who approves it

Your legal team approves the template and its fields once per project; every page, ad and message made from it carries them, and a change to the project details updates them all.

05 Rules we design for

Which rules shape a real estate app and its marketing?

Rules on project advertising, calls and messages to leads, consent on lead forms, claims in ads, and how payments and agreements are handled. We plan the product and the campaigns around them; your legal team confirms what applies.

Knowledge, not certification · not legal advice

  • Project advertising

    Shapes the project page and ad template above.

    • The Real Estate (Regulation and Development) Act 2016 and your state’s RERA rules, such as Karnataka RERA’s

  • Calls and messages

    Shapes how leads are called and messaged, and which templates can be sent.

    • TRAI’s rules on commercial calls and messages, including DLT registration for SMS

  • Consent and claims

    Shapes the lead form’s consent line and what an ad may promise.

  • Payments and agreements

    Shapes how buyers pay in the app and how agreements are signed.

    • RBI directions on collecting payments through gateways and aggregators
    • Aadhaar eSign and state e-stamping, where your lawyers allow them

Who signs off

Your legal team confirms what applies to each project; we build the templates, forms and payment steps to it.

06 How we’d start

What does it cost, and how would we start?

With one project launch as the pilot: a microsite, a campaign and a lead dashboard, then the buyer app once bookings flow.

  • Step 1

    One project launch

    A microsite, a campaign and a lead dashboard for the next launch.

    Quoted per launch

  • Step 2

    Customer or sales app

    The buyer app or the sales CRM, with one core flow, as the MVP Launch package.

    ₹8–25 lakh

    $10,000–30,000

    8–14 weeks

  • Then

    Marketing and upkeep

    Campaigns, small changes and monitoring, as the Care and Growth plan.

    ₹50,000–2 lakha month

    $600–2,500 a month

Every package is on pricing. Launching in Bengaluru? See how we work with Bengaluru businesses.

07 FAQ

Questions about real estate app development.

How much does real estate app development cost?
Our draft range: the MVP Launch package, for a customer or sales app with one core flow, is ₹8–25 lakh, depending on roles, integrations with your ERP or CRM, and payments.
Do you build CRMs for real estate developers?
Yes, we build lead and sales apps that track enquiries, site visits and bookings, or connect to the CRM you already use.
Do project pages and ads need the RERA number?
Your state’s RERA rules set what must appear on pages and ads, including the registration number, and some states add their own, such as QR codes. We build those fields into every page and ad template, and your legal team confirms what applies.
Can buyers see construction progress and pay in the app?
Yes, the customer app can show progress photos, demand letters and payment schedules and take payments through your gateway.
Are you a real estate marketing agency in Bangalore?
Yes. Tailwebs was founded in Bengaluru, has its office in Domlur, and runs search and social campaigns with landing pages; for a project launch we track cost per lead, site visit and booking. The same team grows Tipsy Tale, our own brand.
Can leads from property portals, ads and WhatsApp land in one CRM?
Yes, we connect portal lead feeds, ad lead forms, website forms and WhatsApp to one CRM record with duplicate checks, after confirming what each source’s API allows.
What should a real estate app development company build first?
Usually the flow that loses the most money today: lead follow-up and site-visit booking for a developer, or partner lead registration for a broker. The buyer app follows once bookings flow.