01 FMCG and consumer brands

D2C app development and trade tools for FMCG and consumer brands

Tailwebs does D2C app development for FMCG and consumer brands: stores, loyalty apps, distributor ordering tools and sales dashboards. We built the portal and apps for Drools, a pet food brand, and the full IoT ecosystem for Homa's smart atta chakki. We plan for Indian e-commerce, labelling and advertising rules, and for the low-end phones retailers use.

Talk to us about your brand’s digital planSee ordering on a retailer’s phone
Homa's atta chakki beside its app's Quest & Earnings screen

02 What we build

D2C apps, loyalty and distributor management apps

Two sides of one brand: the trade, where distributors, retailers and field reps order and sell, and the consumer, who buys, scans and comes back. One team designs, builds and markets, so the product, the campaign and the data connect.

What changes for you

  • A direct line to consumers. D2C storefronts and loyalty programmes that collect first-party data with consent.

  • Easier ordering for the trade. Distributor and retailer apps that cut phone and WhatsApp order chaos.

  • Sales visibility. Dashboards joining secondary sales, schemes and field activity.

  • Campaigns that sell. Performance marketing tied to the store and loyalty data.

  • 01/10

    Salesforce automation for field reps

    Beat plans, outlet visits, orders taken at the counter and photo audits, on the rep’s own phone.

    Built through mobile app development.

  • 02/10

    Distributor management and retailer ordering

    Retailers order from their distributor in an app that shows the brand’s schemes and each outlet’s credit limit. We built an e-catalogue app for DC Tex.

    Built as custom software development.

  • 03/10

    Scheme and claims tracking

    Every trade scheme with its rules, the claims raised against it and where each claim stands, without a spreadsheet per region.

  • 04/10

    Merchandising audits

    Shelf photos tagged by outlet, date and brand, so the trade-marketing team sees what is on the shelf, not what was promised.

  • 05/10

    Secondary-sales and scheme dashboards

    Sales from distributor to retailer, scheme performance and field activity on one screen, by region and by rep.

    Built through dashboard development.

  • 06/10

    Loyalty apps and QR-on-pack rewards

    Deals, samples and rewards that bring consumers back, and a unique code on each pack they can scan to register a purchase. The customer loyalty app we built for Drools offered deals, samples and vet connections.

  • 07/10

    Apps for connected products

    A customer app that runs a home appliance, with the backend and admin, device connectivity and over-the-air firmware updates. We built the full IoT ecosystem for Homa's smart atta chakki.

  • 08/10

    D2C subscriptions for consumables

    Refills that arrive before the pack runs out: pet food, coffee, personal care, with easy pause and skip.

  • 09/10

    A product or recipe assistant on WhatsApp

    Answers about ingredients, usage and recipes from your approved material, in the app consumers already use.

    Built through AI chatbot development.

  • 10/10

    Launch campaigns

    Sampling sign-ups, influencer tracking and landing pages for a new product, measured against first orders.

    Run through performance and growth marketing and digital marketing.

Selling mainly through your own store? See fashion and e-commerce. Other sectors are on all industries.

03 Consumer-brand work

Have you worked with a consumer brand?

Yes. We built the portal and apps for Drools, a pet food brand, its whole digital ecosystem, which lifted its sales by 15%, and the full IoT ecosystem for Homa's smart atta chakki. We also built brand websites for group and brand clients.

  • 01/04

    Drools

    A pet food brand: its portal and apps, the whole digital ecosystem, including a customer loyalty app with deals, samples and vet connections

    Sales up 15%

  • 02/04

    Homa

    The full IoT ecosystem for Homa's smart atta chakki: customer app, backend and admin, device connectivity and over-the-air firmware updates

  • 03/04

    IB Group

    Brand website

  • 04/04

    ABIS

    Brand website

More apps we have shipped are on mobile app development.

04 On the retailer’s phone

Will retailers and reps actually use it?

They will when it works on their phone. Trade apps succeed or fail on the retailer’s phone, not on the brand’s laptop: a basic Android handset, a patchy network, a language that may not be English and five minutes between customers.

Illustrative · no client screens

  1. The catalogue, in their language

    Products with pictures and pack sizes, in the retailer’s chosen language, sorted by what they usually order.

    Designed for

    Retailers who read a regional language first.

  2. Schemes at the moment of ordering

    The offer that applies shows on the product as it is ordered, not in a circular that arrived last week.

    Designed for

    Retailers who decide at the counter, mid-order.

  3. The credit limit, before checkout

    What the outlet can still order on credit, shown before the order is placed, so the distributor is not surprised.

  4. Saved offline, synced later

    With no signal the order is kept on the phone, then sent on its own when the network returns.

    Designed for

    Shops and beats where the network drops.

  5. A WhatsApp confirmation

    The retailer gets the order, the scheme applied and the delivery day on WhatsApp, where they already talk to the distributor.

A catalogue build of ours: the e-catalogue app for DC Tex. Orders reach your ERP or DMS through the APIs or exports it supports, with sync rules agreed with your IT team. Apps for reps and retailers on mixed phones that must work offline? See Flutter app development.

05 Rules we design for

What must our product pages, loyalty data and trade invoices comply with?

Rules on what a product page must declare, what food listings must show, how a D2C store sells and advertises, how consumer data is collected and how trade invoices are issued. We plan the product around them; your adviser confirms what applies.

Knowledge, not certification · not legal advice

  • Product pages

    Shapes the fields every product template carries, for packaged goods and for food.

    • The Legal Metrology (Packaged Commodities) Rules set the declarations packaged goods must carry: the current rules are at consumeraffairs.nic.in.
    • FSSAI’s labelling and display regulations, for food sold online: the current rules are at fssai.gov.in.

  • Selling and advertising

    Shapes the D2C store’s policies, how offers are shown and what influencer posts must disclose.

    • The Consumer Protection (E-Commerce) Rules, for online and D2C sales: the current rules are at consumeraffairs.nic.in.
    • The Central Consumer Protection Authority’s guidelines on dark patterns, at consumeraffairs.nic.in.
    • The Advertising Standards Council of India’s code and influencer guidelines, at ascionline.in.

  • Consumer data

    Shapes the loyalty sign-up, the consent line and how a consumer opts out.

    • The Digital Personal Data Protection Act and its Rules, for consent and consumer data: the current text is at meity.gov.in.

  • Trade orders

    Shapes what the ordering app sends to billing when a B2B order is placed.

    • GST e-invoicing, which can apply to B2B trade orders: the current rules are at gst.gov.in.

Who signs off

Your regulatory and legal team confirms what applies to your products; we build the templates, consent screens and order records to it.

06 FAQ

Questions about D2C and trade apps.

How much does a trade-ordering or loyalty app cost?
Our draft ranges: the MVP Launch package, for one core flow such as retailer ordering or a loyalty programme, is ₹8–25 lakh, more with ERP, marketplace or distributor integrations. A sales dashboard is the Intelligent Dashboard package, ₹4–12 lakh, and upkeep, with growth marketing as an option, is the Care and Growth plan, ₹50,000–2 lakh a month. Every package is on pricing.
Can you connect the app to our ERP or distributor management system?
Yes, we integrate through the APIs or exports your system supports and agree the sync rules with your IT team.
Will retailers actually use a trade ordering app?
Adoption is higher when the app works on basic Android phones, in local languages, with WhatsApp updates, so we design for that from the start.
Does your loyalty app development include QR-on-pack rewards?
Yes, each pack can carry a unique code that consumers scan to register a purchase and unlock rewards, with checks that stop a code being reused. The loyalty app we built for Drools, a pet food brand, offered deals, samples and vet connections.
What do e-commerce rules require on our product pages?
Indian rules set the declarations packaged goods must carry, and food products also carry FSSAI details; the current rules are at consumeraffairs.nic.in and fssai.gov.in. Your adviser confirms what your products need, and we build those fields into the product template, so every page carries them.
How do you handle consumer data and consent?
We ask for consent in plain words at sign-up and make opting out as easy as opting in. We build consent capture for the DPDP Act, and data sits in accounts you own where possible. The current text is at meity.gov.in.
Are you a retail software company in Bangalore?
Yes: Tailwebs was founded in Bengaluru, has its office in Domlur, and builds retail ordering, field-sales, loyalty and sales-dashboard software for consumer brands across India.
Do you work as an FMCG packaging design agency?
We do not design physical packaging. We build what the pack links to, such as QR-on-pack rewards, product-information pages and campaign landing pages.