Including a 2023 review from MOSIP.
01 Product consulting
Product consulting: plan the system before you spend on the build
Tailwebs product consulting helps you decide what to build, how, and for how much, before you commit a development budget. In a 2–3 week Discovery Sprint we run workshops and user research, plan the system, prioritise features, prototype key screens and write a build estimate. It costs ₹1.5–3 lakh.
Discovery Sprint ₹1.5–3 lakh, 2–3 weeks

02 When to call us
Is product consulting right for your situation?
It is if you are about to spend on a build and one of these sounds familiar.
Weighing an AI feature? See AI development. An institution planning a platform, or research and data pages? See policy and research.
- An idea and a budget, but no plan
- You know the problem. You need the features, the system and a price before you hire anyone.
- A stalled product
- Something is built, but the scope and the roadmap need an outside look before more money goes in.
- A manual process that may not need software
- Spreadsheets, forms and email are holding up, just. You want to know whether to build, buy or leave it.
- An estimate for investors or a grant
- A technical plan and a written estimate to attach to a pitch or an application.
03 What you leave with
What exactly do you walk away with?
Five things, each with a job: the plan, the list, the prototype, the estimate and our recommendation.
System plan and app map
What it's forRoles, data and integrations on paper, with a map of every screen or page.
Prioritised feature list
What it's forWhat goes into the first version and what waits, ranked by what your users need first.
Wireframes and a clickable prototype
What it's forThe key flows, to test with users or show investors before any code is written.
Written build estimate
What it's forScope, timeline and the cost drivers, so you know what moves the price.
Recommendation memo
What it's forBuild, build in phases, buy something off the shelf, or stop. If the answer is "don't build", we say so.
The plan, prototype and estimate are yours to use with any team.
04 The sprint
The product discovery workshop and sprint, week by week
2–3 weeks, from the first workshop to a presented estimate.
- Week 1
Workshops and user research
We meet the people who will use the product and agree the problem it solves.
- Week 2
System plan, feature cut and prototype
Roles, data and integrations on paper, the first-version feature list, and the key screens as a clickable prototype.
- Week 3
Estimate and recommendation
The written estimate and our recommendation, presented to you and anyone you want in the room.
Want us to build it? The MVP starts from this plan. How we run every project is on our process page.
05 Proof
Where have we planned before building?
On every brand website we build, such as MOSIP's and egov.org.in: information architecture, strategy and content planning come before design and development. For GFC we planned its whole digital ecosystem. Client products start the same way: Proodle went from ideation to design to development, and WAC and Aadhar India from idea to scale.
- 01/06

MOSIP
Brand website: information architecture, strategy and content planning first, then design, build and launch. Reviewed on Clutch, 2023
- 02/06
eGov Foundation
egov.org.in, planned before it was designed; we also helped on egov.global
- 03/06
GFC
Its whole digital ecosystem, including the live Open Access tool
- 04/06
Proodle
University admissions platform, from ideation to design to development
- 05/06
WAC
UK hours-and-pay app, from idea to scale
- 06/06
Aadhar India
End-to-end loan management tool, from idea to scale
Planning an AI assistant? Our own Tailwebs Operator works the same way round: after interviewing you, it builds a system that works the way you need. See AI automation. Tailwebs is rated 4.9 from 10 reviews on Clutch and 4.2 from 51 reviews on Google. Who we are is on about Tailwebs.
06 Pricing
Software development pricing in India starts with a fixed-price sprint
The Discovery Sprint has one fixed price, agreed before it starts. Shorter advice is billed by the hour.
Discovery Sprint
Two to three weeks, from the first workshop to a presented estimate.
- Workshops and user research
- A prioritised feature list
- Wireframes and a clickable prototype
- A written build estimate
₹1.5–3 lakh
$2,000–4,000
2–3 weeks
Shorter advice, billed hourly₹2,000–4,000 / $25–49 an hour
Every package and monthly plan is on pricing. Need design on its own? See UI/UX design.
07 FAQ