01 Fashion and e-commerce

Ecommerce app development company for fashion and D2C brands

Tailwebs is an ecommerce app development company that designs and builds apps, online stores and multi-seller marketplaces for fashion labels and D2C brands, then markets them. We connect the storefront to inventory, payments, shipping and returns, and plan for Indian e-commerce rules from the start. The MVP Launch package is ₹8–25 lakh, depending on catalogue, sellers and integrations.

Talk to us about your storeSee how returns are designed in
Saurrate's product page, with size, neckline and sleeve options, on a laptop in a tailoring studio

02 What we build

What we build for fashion and e-commerce

Stores, apps and marketplaces for labels that want to own the customer, and the operations behind them.

What changes for you

  • A store that sells the look. Product pages, lookbooks and size guidance designed for fashion, fast on mobile.

  • Operations connected. Inventory, payments, shipping and returns flowing without manual re-entry.

  • Repeat customers. Accounts, wishlists, drops and loyalty that bring buyers back.

  • Growth you can measure. Analytics tied to orders and returns, not just clicks.

  • 01/08

    Your own store and app

    For a label moving off marketplaces and Instagram: your catalogue, your customer list and your brand on every screen.

    Built through custom software development and mobile app development.

  • 02/08

    Multi-designer marketplaces

    Seller onboarding, catalogue approval, commissions, payouts and a dashboard for each seller. We designed and built Saurrate, a designer-fashion marketplace.

  • 03/08

    Drops, pre-orders and waitlists

    Limited releases that open on time, take pre-orders for stock that is not in yet and tell the waitlist first.

  • 04/08

    Lookbooks and shoppable editorial

    Campaign pages where every look links to the pieces in it, in the sizes still in stock.

    Designed through UI/UX design.

  • 05/08

    A returns and exchange portal

    Buyers pick a reason and an exchange size; the pickup goes to your logistics partner without anyone retyping it.

  • 06/08

    International shipping and multi-currency checkout

    Prices, duties and delivery estimates shown in the buyer’s currency before they pay.

  • 07/08

    A shopping assistant

    Answers product, size and order questions from your catalogue and policies, and says when they don't cover something. Our own agent, TailGPT, answers shoppers on thetipsytale.com.

    Built through AI chatbot development.

  • 08/08

    Catalogue feeds and retargeting

    Clean product feeds for shopping ads, with retargeting and reports read against orders and returns, for the store we build.

    Performance marketing is its own service: see performance and growth marketing.

Selling through distributors and retailers? See FMCG and consumer brands. Starting with one flow? See MVP development. Other sectors are on all industries.

03 Fashion work

Have you built a fashion store?

Yes. We designed and built Saurrate, a designer-fashion marketplace with made-to-measure options that took 500+ orders in its first month. Tipsy Tale, our own e-commerce brand, runs on a platform we built. We also build for brands such as Raja Fashions and Rumors, a fine-fabric manufacturer and stockist, where we were the first to bring offline 3D rendering to an iPad.

  • 01/08

    Tipsy Tale

    Our own brand of design-led home products, and the e-commerce platform behind it, grown by us on the tech and the marketing side

    Live at thetipsytale.com.

  • 02/08
    A Saurrate product page we designed, half wireframe and half finished, with its size, neckline and sleeve options

    Saurrate

    A designer-fashion marketplace with made-to-measure options (size, colour, sleeves, necks), designed and built by us

    500+ orders in the first month

  • 03/08

    Raja Fashions

    A Hong Kong bespoke tailor since 1957: a customer booking portal with virtual appointments

  • 04/08

    Rumors

    A fine-fabric manufacturer and stockist: an iPad e-catalogue, order management and a backend portal. We were the first to bring offline 3D rendering to an iPad

  • 05/08

    York Fabrics

    Website and branding, iPad apps and ERP integration

  • 06/08

    Elan Furnishing

    Brand website

  • 07/08

    Sams

    Brand website and customer booking portal

  • 08/08

    Ela Attire

    Business management portal for orders and karigar (artisan) management, in the making

More of our work is on our work page.

04 Size, fit and returns

How do you handle sizes, variants, returns and COD?

By designing them in from the catalogue up. In fashion, returns are designed in or paid for later: most of them start with a size that did not fit or an order nobody meant to accept, and both can be cut before the parcel ships.

  1. The catalogue model

    Every product is held as size × colour × fit, so stock, images and prices sit on the exact variant a buyer picks.

    Where returns are cut

    Out-of-stock sizes show as unavailable, never as a surprise after payment.

  2. Size charts per brand and category

    A kurta and a pair of jeans from the same label get their own charts, in the measurements your pattern-maker uses.

  3. Fit guidance on the product page

    How the piece fits, what the model is wearing and a size suggestion, right beside the size picker.

    Where returns are cut

    The buyer chooses with the chart in view, not in a pop-up they never open.

  4. COD confirmation

    Cash-on-delivery orders are confirmed by message before they are packed, so unwanted orders stop at the warehouse door.

    Where returns are cut

    An order nobody confirms is never shipped.

  5. Address checks and prepaid nudges

    Incomplete or undeliverable addresses are caught at checkout, and buyers are offered a reason to pay upfront.

  6. Return or exchange request

    The buyer picks a reason and, for an exchange, the new size, in the app or from a link in their order message.

    Where returns are cut

    Reasons are recorded per product, so a size chart that misleads gets fixed.

  7. Pickup routed to your shipping partner

    The pickup request goes to your shipping aggregator with the order details, without anyone retyping them.

  8. Refund or exchange shipped

    The refund goes back the way the buyer paid, or the new size ships, and the buyer is told at each step.

Which shipping and payment partners sit on each step is agreed in discovery.

05 Speed and checkout

Will it be fast and convert on mobile?

It is built to. Most fashion buyers browse on a phone, so speed budgets and a short checkout are set before the first page is designed.

How the screens are designed is on UI/UX design.

Speed budgets per page type
Product and listing pages each get a budget for how fast they load and respond, agreed before design and checked before every release.
Images for big catalogues
Each photo is sized for the screen that shows it, loaded as the buyer scrolls, and kept sharp enough to judge fabric and colour.
Listing pages that keep up
Filters for size, colour, fit and price respond at once, and a filtered page can be shared as a link.
A short checkout
Guest checkout, saved addresses and the fewest fields the delivery needs.
The payment methods buyers expect
UPI, cards, wallets and cash on delivery, through the payment gateway you choose.

06 Rules we design for

What rules apply to my store, here and abroad?

Rules on what a store must disclose, how it may design its checkout, how cards and customer data are handled, and how buyers abroad may cancel. We plan the store around them; your adviser confirms what applies.

Knowledge, not certification · not legal advice

  • Selling online in India

    Shapes the seller details, the returns and refund pages, the grievance contact and how urgency and prices are shown.

  • Payments and tax

    Shapes how cards are saved, what touches your servers and what goes on each invoice.

    • RBI rules on saving card details: the current directions are on rbi.org.in.
    • PCI DSS, the card industry’s security standard, on pcisecuritystandards.org. We use a payment gateway, so card details do not pass through your servers.
    • GST invoicing and marketplace TCS: the current rules are on gst.gov.in.

  • Customer data

    Shapes the sign-up and consent screens, and what is kept and for how long.

    • India’s Digital Personal Data Protection Act 2023, for customer data, on meity.gov.in.

  • UK and EU buyers

    Shapes the cookie banner, the marketing opt-ins and the cancellation window shown to buyers abroad.

    • UK GDPR and the PECR rules on cookies and marketing messages, with guidance on ico.org.uk.
    • The Consumer Contracts Regulations, which set cancellation rights for UK buyers, on legislation.gov.uk.

Who signs off

Your adviser confirms the rules that apply to your store; we build the pages, the checkout and the consent screens to them.

Selling to buyers in the UK? See how we work with UK companies.

07 FAQ

Questions about ecommerce app development.

What does ecommerce app development cost in India?
Our draft ranges: the MVP Launch package, for a store or app with one core flow, is ₹8–25 lakh, and a multi-seller marketplace with payouts and complex logistics sits in the complex-platform band of ₹30–80 lakh or more. What moves a budget is in app development cost in India, and every package is on pricing.
When is a custom-built store worth it?
A custom build is worth it for marketplaces, unusual buying flows or deep integrations; if a standard setup would serve you better, we will say so.
Can you build a multi-vendor marketplace?
Yes, with seller onboarding, catalogue approval, commissions, payouts and seller dashboards. We designed and built Saurrate, a designer-fashion marketplace with made-to-measure options.
Can you integrate our payment gateway, shipping and returns partners?
Yes, we integrate the providers you choose and test the full order, return and refund cycle.
How long does an ecommerce app take?
Typically 8–14 weeks for an MVP, longer for marketplaces and multi-country checkout.
What rules apply to Indian ecommerce stores?
Rules on seller details, returns, grievance handling and honest checkout design, published on consumeraffairs.nic.in. Your adviser confirms which apply to your store; we build to them.
Are you an ecommerce website development and web design company in Bangalore?
Yes: Tailwebs was founded in Bengaluru, has its office in Domlur, and designs and builds ecommerce websites, stores and apps for fashion labels and D2C brands. We also run Tipsy Tale, our own e-commerce brand.
Do you also work as an ecommerce performance marketing agency?
Yes. We can run performance marketing for the store we build, with catalogue feeds, retargeting and reporting tied to orders and returns. It is its own service: see performance and growth marketing.