There are billions of smartphone users worldwide, and that figure is rising year after year, creating a sizable market for the development and consumption of apps. Since there are about 2 million apps accessible in the Apple App Store and another 2.1 million in the Google Play Store, it is extremely probable that your app will have an intense rivalry.
Marketing teams currently struggle with how to help consumers find their applications in the first place, not whether to invest in apps to connect with their audience. Hence, it’s crucial to launch your app right by optimizing it from the get-go and taking the time to establish your App Store Optimization.
There are six major factors that can help you to optimize your app in the app store.
Here is the list of things, you will find in this article:
Increase your exposure as much as possible
If your app is not easily accessible, users cannot download and utilize it. Therefore, no matter how fantastic your programme is, if there is not proper visibility and exposure, then you won’t be able to increase the number of installs. That’s when you need to consider some necessary factors in the following points:
App Title/Name
Among the most crucial elements in app store optimization is your app’s title. It substantially affects the App Store algorithm. When mentioning your app, the terms in the title are taken into consideration. Therefore, you should choose each word carefully to increase your chances of success.
To improve the searchability of your app, try including your strongest keywords in the title. Including a keyword in the title raises that title’s search score by 10.3%! The Apple App Store put the limit at 30, while Google Play placed it at 50 characters.
For instance:
Title Description
Mostly what happens is, technically the ASO usually ignores the title description. But the opposite is true and that is users have a different story.
Thus, your app description is equally important for both users and the app stores’ algorithms. Describe the app’s purpose, functionality, and features in a way that is both clear and concise.
In the Play Store, this is particularly crucial: The first two or three phases of the descriptions contain the keywords that Google uses to index your application.
To sell yourself and persuade someone that you are worthwhile installing, you have 252 syllables. You should be succinct and to the point. There isn’t any place for filler, and you might need to A/B test numerous revisions to determine the ideal one.
Keywords
It’s critical to conduct appropriate keyword research for your target audience to optimize your app in the app store.
You must identify the search terms used by your top competitors and, preferably, by your future customers. In both Google Play Store & Apple App Store, where they play a major role in ranking factors, they are particularly significant.
Utilize 100 letters in this metadata area; avoid using your app’s name or brand name, and avoid repeating keywords. To discover and test popular key terms, you may also need help from a few keyword research tools available online.
For instance;
Customers will locate your software on the app store more readily if you use keywords that are relevant to their needs.
Improve Your Conversions
Many of you might prefer to run advertisements to attract more users and, thus, more cash. Your advertising money will be wasted if your app store listing page isn’t converting and persuading consumers to install your software. Keep in mind that improving conversion rates and encouraging users to click through and download the app are also parts of app store optimization.
Therefore, certain features must be taken care of to help you improve your app conversions and they are:
App Icon
To enhance click-through rates (CTR) and revenue, your App Icon must be cleverly engineered.
Make sure it’s unique, sufficiently detailed, and free of unnecessary details. It is strongly advised to exclude text and add a border. A strong app icon optimization is one of many best practices that can increase your app store presence.
Updating your icon for the seasons or significant events is also strongly advised. Never be afraid to let users know that your app is active and updated.
Ratings, Feedback & Reviews
This is the most hardcore area for users as effective reviews, feedback, ratings, and volumes matter a lot and these factors will help you rank much better.
Before downloading a new app, 59% of respondents say they regularly or always look at the ratings.
App Store Optimization is undoubtedly impacted by overall app installs. The greater your app ranks and the more essential the shops deem it, the stronger your ranking is. It is advised to respond to those reviews.
In fact, by properly responding to the feedback, you may enhance your ratings and interact with your people while also figuring out what needs to be changed more quickly.
  Image Source: Google Images
Screenshots & Videos
Have you ever purchased anything without having seen it? Well, definitely not.
People are visual creatures and screenshots are an extremely effective tool for persuading and influencing customers to download an app.
Reading a description is not as popular as looking at screenshots. Therefore, they must be optimized.
Your screenshots can definitely influence a consumer to download your app. They ought to demonstrate the best aspects of your software while providing an understanding of how it looks and feels.
Additionally, you can get 35% more downloads of your software by adding a video to the page. More than just the aesthetics (30%) and title (15%) optimization can be seen in this considerable boost. Your rankings rise with each increase in purchases.
App Updates: Refreshing App Downloads
- Regular app updates can help your product become more relevant to your audience and give your business the ability to respond to consumer demands and competitive shifts. The frequency of app updates is one of the ranking factors used by both the Google Play Store and the Apple App Store.
- Regular software updates are recommended, and it’s equally crucial to update the information. You may obtain information from both Stores to determine the effectiveness of your content, keywords, and screenshots.
- You can determine how well your app is performing by examining the dashboards and custom reports accessible on your Google Play console and App Store connect. An App Store Optimization agency can easily help you determine which listings are the best by, for instance, determining the effect that altering the subtitle or updating your icon has on your downloads or ratings.
Final Thoughts
Mastering the optimization of app listings in the app store won’t come easily or quickly.
Making App Store Optimization; a key component of your marketing plan is essential given the wide variety of apps that are now easily accessible in the Stores.
You may savour the rewards in the long run and continue to receive organic downloads if you use the advice in this post and put some time and energy into enhancing your app’s ASO.
But, if you feel stuck in this process and want an App Store Optimization agency to handle the process, then look no further. Tailwebs is always here to serve our customers to fully comprehend how we collect and compute our data in order to aid them in optimizing their ASO efforts. Transparency increases our customers’ understanding of ASO and gives them the power to realize their ASO objectives.
So, why wait, if we have your back? Connect with us right away for more ASO insights!Â
