Mobile app Optimization – Tailwebs https://tailwebs.com Tailwebs Technology Pvt. Ltd. Thu, 11 Jan 2024 10:53:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://tailwebs.com/wp-content/uploads/2023/03/TW-Red-logo-2-150x150.png Mobile app Optimization – Tailwebs https://tailwebs.com 32 32 The 8 Steps to Successfully Outsource Mobile App Development https://tailwebs.com/blogs/mobile-application/outsource-mobile-app-development/ Tue, 07 Mar 2023 11:56:46 +0000 https://tailwebs.com/?p=27187

The world is thriving with mobile software development companies, and the mobile industry is alive and BOOMING! 

Apps are being created for mobile devices like personal digital assistants, and business digital assistants, as a result of the unfathomably rapid advancement of mobile app technology.

The mobile app market is enormous, and it has a promising future. The State of Mobile in 2019 study from App Annie estimates that consumers spent an astounding $101 billion on mobile apps in 2018 alone, a 75 percent increase in only two years.

In 2020, there were 194 billion app downloads and more than 6 billion users, according to estimates. And by 2024, it is anticipated to reach a mind-boggling $311.25 billion in revenue.

From this estimation, you can identify that the mobile user community is thirsty for apps.

This requires businesses to create a huge variety of mobile apps. Several mobile apps for diverse consumer kinds or even different internal user groups may exist even inside the same company.

That raises the fundamental query surrounding the creation of mobile applications. Who should create these cutting-edge applications that will meet the wants and aspirations of mobile users?

Should they outsource mobile app development or be developed internally by a team? This article will go into great detail about this important question.

What Is Mobile App Development Outsourcing?

You might not be able to internally develop your own mobile app for a variety of reasons. It’s possible that you lack the necessary resources, knowledge, or resources for the job.

In any case, you’ll be searching for a trustworthy outside firm to assist you with mobile app development. That’s where app outsourcing enters the picture. 

The procedure referred to as outsourcing mobile app development is the decision you make to contract with an outside company to create your mobile application.

Internal app development takes time, money, and other resources. The development agency charge might be treated as a one-time or continuing expense thanks to outsourcing.

Mobile app outsourcing companies go under many different names and shapes.

Mobile/design studios, digital agencies, mobile specialists, app developers, independent contractors, dev shops, mobile consultants, or systems integrators are some of their alternative names.

An expert is assigned to each stage of the development process as they work together to construct an app from the scratch.

The majority of internal IT teams do not fall within this category. There’s a good chance that some of your team’s IT specialists have experience with mobile devices. Even if you want to hire in order to close the knowledge gap, onboarding new employees will cost extra money and effort.

Development agencies, on the other hand, are familiar with every member of the team and will start working on your app right away. Everything is smooth and productive from beginning to end.

Why Are Companies Embracing App Outsourcing?

Let’s look at why companies love to outsource app development over hiring an in-house team for businesses;

  • It boosts the corporation’s productivity level. Because they don’t have to invest time and effort in app development, businesses can concentrate on their core competencies.
  • When you hire an in-house team, you will invest a lot of time and energy in recruiting personnel and setting up the necessary equipment. With outsourcing, that is not the case. You will pay for the services you select, and the offshore business will handle the infrastructure, supplies, and shipments. Because of this, it is advantageous and affordable for your company.
  • You can work around the clock if you outsource mobile app development to businesses in other time zones. This guarantees smooth supplies and a quick turnaround.
  • When you choose a vendor to develop your mobile app, they will concentrate on providing high-quality work and creating a safe app solution.

Steps to Outsource Mobile App Development

Knowing Your Requirements

You must be clear on your goals for your app before you look into app development possibilities. Understanding what you want might help you and your developer explain your needs clearly.

If you don’t know, you run the risk of receiving a product that falls short of your hopes or expectations. Also, you squander more of your valuable time and money the more modifications you require.

These are some queries to think about when determining your requirements:

  • Who are your clients?
  • What does your application do?
  • What unique quality does your app have?
  • What further features are required?
  • Is your app free or paid?
  • What is your plan for monetizing your app?

Make a strong business plan for your app

Creating an effective business plan or outline is one of the essential aspects of the product.  Internal benchmarks for the app’s performance in terms of traction returns and reach must be finalized. 

Your app should reflect the brand and values of your business. Once you’ve determined, inquire about the following:

  • What is the purpose of the development of this app?
  • What demographic are you trying to reach?
  • What issues do you hope to fix for the intended audience?
  • Do you want to create an Android or iOS app?
  • What functions do you want the app to have?

Make a strong business plan for your app

Keep in mind that not every business or app is best served by a single solution. Everything depends on your needs, your budget, of course.

Before deciding who to hire to develop your apps for you, weigh the benefits and drawbacks of each choice.

To get effective results and a strategy-focused approach, you might choose to outsource mobile app development to agencies and specialist companies, who typically have a team of professionals.

This solution, meanwhile, could be rather pricey, making it unsuitable for small firms with limited resources. Small businesses can save money by app outsourcing to independent/freelance developers.

Investigate Relevant Experience

What qualities should a developer have?

Experience and portfolio are the apparent solutions.

Yet, relying solely on general experience is insufficient. If you want to produce a truly excellent product, you must look for experience that is pertinent to your mobile app development project.

Has the developer previously produced apps that are comparable to yours?

Find out whether a developer has expertise building similar solutions in other marketplaces if they don’t have experience working in the same industry as yours.

Set an estimated budget

Your initial analytical procedure should include an estimation of the budget.

The calibre of the software you create is determined by your budget. It will distribute the various possibilities that are available to you, from offshore businesses to pre-made applications.

The cheapest but least feature-rich are ready-made mobile apps.

Custom apps, on the other hand, offer a wide range of functionality and complexity in the app. These are the expensive apps that fulfil your requirements.

Communicate and Ask Questions

Effective communication abilities and reactivity should be at the top of your list when hiring a developer.

Simply by making sure that both you and your developer are not hesitant to ask questions, clear up any misunderstandings, and answer each other promptly, you can easily maintain a smooth development process.

Due to the difficulty of communicating in offshore app development relationships, this is particularly crucial.

Whatever question you have for the developer should help you feel confident enough to collaborate with them. Ask them to describe their experience, if you can view their portfolio and client feedback, as well as their work approach.

For instance, be clear about when to utilize each channel if you’re utilizing numerous ones, such as email and a team collaboration tool. Which channel—email or the app—should the developer use to communicate queries? Where should they transmit the deliverables to you?

Set Clear Expectations

You must establish clear expectations so that everyone involved understands what is being done, why it is being done, and when it is being done, particularly when it comes to offshore app development.

Uncertain expectations might cause unpleasant problems to arise in the middle of your project, such as uncertainty regarding the conditions of payment, the requirements, the need for adjustments, and more. Your time and money will be wasted in the end by doing this.

Before you begin, make sure you and your partner have agreed upon the project’s deadline, deliverables, and payment terms.

Prepare all technical and non-technical documents and request a project plan.

Before beginning the development phase, record the concepts and plans. Before continuing, gather all technical materials in one location, such as user manuals, design-related files, statistical apps on linked apps, etc.

To safeguard the company’s security and integrity, non-technical documentation like the NDA (Non-disclosure agreement) and other business-related legal agreements must also be in order.

In the project plan case; If you aren’t giving your developer a project plan, don’t be afraid to ask them for one.

By dividing the project down into smaller sections, a project plan or schedule serves to expedite the development method while making it simpler to execute the project.

Here is an example of a typical project plan:

Project plans specify a list of tasks that must be accomplished. It’s usually preferable to finish these particular chores before moving on to the following ones. By doing this, mistakes and omitted steps are reduced.

Before they begin, your developer can provide you with a project plan, which you can then modify to meet your needs and send back.

How Can Tailwebs Help You?

A capable product can be released to the market faster and more swiftly by outsourcing mobile app development to an experienced business. To manage every detail carefully, your business project will benefit from preparation for app outsourcing. You will understand, for instance, which parts must be delegated and how to ensure effective communication.

With Tailwebs, your quest for a reliable outsourcing partner is over. Our team of skilled developers provides reliable and effective app solutions. To create a complete or partial solution, we can work with you. Tailwebs can help you because it has years of experience developing mobile apps.

Your business idea can be transformed into an effective mobile application by one of our skilled app developers, who have a wealth of technical knowledge. Feel free to get in touch with our team if you want to discuss a project you are passionate about!

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How to Optimize your App Listing in 3 simple steps https://tailwebs.com/blogs/mobile-application/optimize-your-app/ Thu, 16 Feb 2023 15:20:49 +0000 https://tailwebs.com/?p=27177

There are billions of smartphone users worldwide, and that figure is rising year after year, creating a sizable market for the development and consumption of apps. Since there are about 2 million apps accessible in the Apple App Store and another 2.1 million in the Google Play Store, it is extremely probable that your app will have an intense rivalry. 

Marketing teams currently struggle with how to help consumers find their applications in the first place, not whether to invest in apps to connect with their audience. Hence, it’s crucial to launch your app right by optimizing it from the get-go and taking the time to establish your App Store Optimization.

There are six major factors that can help you to optimize your app in the app store.

Here is the list of things, you will find in this article:

checklist to optimize your apps on the play store and app store
Image Source: netsolutions.com

Increase your exposure as much as possible

If your app is not easily accessible, users cannot download and utilize it. Therefore, no matter how fantastic your programme is, if there is not proper visibility and exposure, then you won’t be able to increase the number of installs. That’s when you need to consider some necessary factors in the following points: 

App Title/Name

Among the most crucial elements in app store optimization is your app’s title. It substantially affects the App Store algorithm. When mentioning your app, the terms in the title are taken into consideration. Therefore, you should choose each word carefully to increase your chances of success.

To improve the searchability of your app, try including your strongest keywords in the title. Including a keyword in the title raises that title’s search score by 10.3%! The Apple App Store put the limit at 30, while Google Play placed it at 50 characters. 

For instance:

Title Description

Mostly what happens is, technically the ASO usually ignores the title description. But the opposite is true and that is users have a different story. 

Thus, your app description is equally important for both users and the app stores’ algorithms. Describe the app’s purpose, functionality, and features in a way that is both clear and concise. 

In the Play Store, this is particularly crucial: The first two or three phases of the descriptions contain the keywords that Google uses to index your application. 

To sell yourself and persuade someone that you are worthwhile installing, you have 252 syllables. You should be succinct and to the point. There isn’t any place for filler, and you might need to A/B test numerous revisions to determine the ideal one.

Keywords

It’s critical to conduct appropriate keyword research for your target audience to optimize your app in the app store. 

You must identify the search terms used by your top competitors and, preferably, by your future customers. In both Google Play Store & Apple App Store, where they play a major role in ranking factors, they are particularly significant. 

Utilize 100 letters in this metadata area; avoid using your app’s name or brand name, and avoid repeating keywords. To discover and test popular key terms, you may also need help from a few keyword research tools available online. 

For instance;

Customers will locate your software on the app store more readily if you use keywords that are relevant to their needs.

Improve Your Conversions

Many of you might prefer to run advertisements to attract more users and, thus, more cash. Your advertising money will be wasted if your app store listing page isn’t converting and persuading consumers to install your software. Keep in mind that improving conversion rates and encouraging users to click through and download the app are also parts of app store optimization

Therefore, certain features must be taken care of to help you improve your app conversions and they are:  

App Icon

To enhance click-through rates (CTR) and revenue, your App Icon must be cleverly engineered. 

Make sure it’s unique, sufficiently detailed, and free of unnecessary details. It is strongly advised to exclude text and add a border. A strong app icon optimization is one of many best practices that can increase your app store presence.

Updating your icon for the seasons or significant events is also strongly advised. Never be afraid to let users know that your app is active and updated.

Ratings, Feedback & Reviews

This is the most hardcore area for users as effective reviews, feedback, ratings, and volumes matter a lot and these factors will help you rank much better. 

Before downloading a new app, 59% of respondents say they regularly or always look at the ratings. 

App Store Optimization is undoubtedly impacted by overall app installs. The greater your app ranks and the more essential the shops deem it, the stronger your ranking is. It is advised to respond to those reviews. 

In fact, by properly responding to the feedback, you may enhance your ratings and interact with your people while also figuring out what needs to be changed more quickly.

  Image Source: Google Images

Screenshots & Videos

Have you ever purchased anything without having seen it? Well, definitely not.

People are visual creatures and screenshots are an extremely effective tool for persuading and influencing customers to download an app. 

Reading a description is not as popular as looking at screenshots. Therefore, they must be optimized. 

Your screenshots can definitely influence a consumer to download your app. They ought to demonstrate the best aspects of your software while providing an understanding of how it looks and feels.

Additionally, you can get 35% more downloads of your software by adding a video to the page. More than just the aesthetics (30%) and title (15%) optimization can be seen in this considerable boost. Your rankings rise with each increase in purchases.

Image Source: netsolutions.com

App Updates: Refreshing App Downloads

  • Regular app updates can help your product become more relevant to your audience and give your business the ability to respond to consumer demands and competitive shifts. The frequency of app updates is one of the ranking factors used by both the Google Play Store and the Apple App Store.
  • Regular software updates are recommended, and it’s equally crucial to update the information. You may obtain information from both Stores to determine the effectiveness of your content, keywords, and screenshots. 
  • You can determine how well your app is performing by examining the dashboards and custom reports accessible on your Google Play console and App Store connect. An App Store Optimization agency can easily help you determine which listings are the best by, for instance, determining the effect that altering the subtitle or updating your icon has on your downloads or ratings.

Final Thoughts

Mastering the optimization of app listings in the app store won’t come easily or quickly.

Making App Store Optimization; a key component of your marketing plan is essential given the wide variety of apps that are now easily accessible in the Stores. 

You may savour the rewards in the long run and continue to receive organic downloads if you use the advice in this post and put some time and energy into enhancing your app’s ASO. 

But, if you feel stuck in this process and want an App Store Optimization agency to handle the process, then look no further. Tailwebs is always here to serve our customers to fully comprehend how we collect and compute our data in order to aid them in optimizing their ASO efforts. Transparency increases our customers’ understanding of ASO and gives them the power to realize their ASO objectives. 

So, why wait, if we have your back? Connect with us right away for more ASO insights! 

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