Saurrate, a distinguished curated multi-designer online store, embarked on a mission to showcase the talent of Indian designers globally. However, Saurrate needed an e-comm platform that was fast but easy to operate for a global audience.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
Concept
It was time to think out of the box and make the best use of tech and usability. Saurrate partnered with Tailwebs for this exciting journey!
Challenges
- Tech Implementation:
Saurrate required a robust e-commerce platform capable of showcasing Indian designers’ collections and facilitating global delivery with multi-currency pricing options.
- Promoting Indian Designers:
Saurrate aimed to break stereotypes associated with traditional Indian fashion and position itself as a platform that celebrates the creativity and craftsmanship of Indian designers.
- Global Expansion:
The goal was to expand Saurrate’s customer base globally, ensuring a seamless shopping experience for customers worldwide, irrespective of location or currency.
Solution
Recognizing the challenges in technology implementation, marketing, and global delivery, Saurrate sought the expertise of Tailwebs as their trusted digital partner.
What did
Tailwebs do?
The collaboration with Tailwebs aimed to propel Saurrate’s growth as a premier platform for Indian designers with an international reach.
Here’s how:
- Advanced E-commerce Platform:
- Tailwebs developed a scalable and responsive e-commerce platform for Saurrate, equipped to handle international orders and diverse currencies.
- The platform featured multi-language support, seamless checkout processes, and localized pricing, enhancing the user experience for a global audience.
- Promoting Indian Designers:
- Collaborating closely with Saurrate, Tailwebs curated an exceptional collection of Indian designers, challenging traditional perceptions of Indian fashion.
- Strategic content marketing, social media campaigns, and influencer partnerships were employed to promote Indian designers globally, attracting a diverse customer base.
- Global Delivery and Multi-Currency Pricing:
- Tailwebs facilitated partnerships with reliable logistics providers to ensure efficient global delivery of Saurrate’s products.
- The e-commerce platform integrated a seamless shipping module, calculating shipping costs based on the customer’s location, and featured multi-currency pricing options for a personalized shopping experience.
The Results
- Global Reach and Recognition: With Tailwebs' support, Saurrate established itself as a leading platform for Indian designers globally, attracting customers from various countries and fostering brand recognition.
- Increased Sales and Revenue: Integration of global delivery options and multi-currency pricing contributed to a significant boost in sales and revenue for Saurrate. Customers appreciated the seamless shopping experience, resulting in higher conversions and satisfaction.
- Empowering Indian Designers: Saurrate's platform empowered Indian designers by providing increased visibility in international markets, breaking stereotypes associated with Indian fashion.
Saurrate expanded its customer base beyond borders:
Tailwebs played a pivotal role in Saurrate’s journey to promote Indian designers globally. The collaboration between Saurrate and Tailwebs exemplifies the successful fusion of technology and creativity in the e-commerce landscape.
