Drools, India’s biggest pet food brand, had an arduous task entering a market where Pedigree, a well-known competitor, ruled the roost. To grow fast and make a name for themselves, Drools realized they needed smart strategies powered by technology.Â
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
Concept
Drools came up with a plan that mixed technology and personalization to tackle these challenges head-on. Tailwebs it was! They connected with the team and started.
Challenges
However, some challenges needed to be addressed first.
- Competitive Market: Drools had to break into a market already dominated by Pedigree, which was a tough nut to crack.
- Customer Engagement: Drools required a unique way to learn about their customers so that they could adjust their marketing efforts and efficiently expand their brand.
Solution
It was time to think something different. That is when they came up with a customer loyalty program that collected important customer information and offered personalized discounts.
What did
Tailwebs do?
Tailwebs was critical in bringing Drools’ technology-driven consumer loyalty program to life.Â
Here’s how Tailwebs contributed:
- Application Development: Tailwebs built the application from the ground up, providing the technical foundation for Drools’ customer loyalty program.Â
- Application Testing: They rigorously tested the application’s reliability and performance to ensure a smooth user experience.
- Tailwebs provided significant insights and recommendations, assisting Drools in making informed decisions to maximize their loyalty program.
- Application Management and Support: They continue to manage and support the application, ensuring its uninterrupted operation and addressing any issues promptly.
- Feature Enhancements: Tailwebs actively collaborates with Drools to introduce new features regularly, keeping the application competitive and meeting evolving customer needs.
The Results
- More Repeat Customers: During testing, Drools saw twice as many customers coming back for more, proving that the loyalty program was a hit in keeping customers around.
- Better Customer Engagement: Personalized discounts and perks attracted more customers and encouraged them to keep coming back.
- Client Data: The loyalty program helped Drools collect vital client information, which they utilized for targeted marketing and improving the customer experience.
- Stronger Brand: By utilizing technology and targeted offers, Drools distinguished itself from the competition and established itself as a market leader.
Drools got it right!
Drools’ perfect use of technology helped their growth and allowed them to compete with Pedigree. Their customer-focused approach aided the program’s effectiveness in retaining customers and giving personalized discounts. By using technology to communicate with customers and offer them exclusive incentives, Drools became a go-to pet food brand that too in a competitive sector.
